Look around at just about any event or meeting you attend and you’re bound to spot promotional travel mugs. Keeping cold beverages cold and hot drinks hot, these handy containers are perhaps the most visible promotional piece that’s distributed by businesses. The reason for this is their comparatively inexpensive cost, portability and acceptance throughout society. As an item that portrays your company brand, promotional travel mugs can get a lot of service on any given day.
Take a look at a typical day of one of these mugs in the hands of its owner. We'll call him Carl. Just before leaving his home on a Monday morning, Carl fills his stylish blue promotional travel mug with his brew of the morning, coffee. He commutes to work by train and soon arrives at work. Just before he sits down to complete some reports, he stops by the snack room and fills his mug again. Around mid morning he attends a meeting; his trusty blue mug is in his hand as he sits at the conference table. After lunch, he rinses out his mug and fills it with iced water. A brief meeting with fellow employees in the cafeteria on upcoming employee benefit changes for the next plan year sees Carl with his ever-present mug in front of him at a table. And as his work day ends, Carl fills his mug with water as he heads for home.
When we think of promotional travel mugs, our initial thoughts could be cost. Although pricing is definitely an important concern, you must also consider the downstream benefits you reap from its use. In the hypothetical example above, Carl received his mug from a local car dealership at a local fair in his community. As a method of getting its brand in front of as large a customer base as possible, the dealership can probably consider its efforts a success. Commuters on the train both to and from work and all coworkers that Carl came in contact with could see the dealership’s advertising on his promotional travel mug. It is perhaps subliminal, but the message is still being delivered.
Realizing that Carl’s propensity for never being separated from his mug probably extends to after business hours and week ends shows what a good investment the dealership made in purchasing promotional travel mugs. Multiply Carl’s actions by the total number of mugs distributed and you can see that this is actually an inexpensive yet cost effective way to enhance a business’s advertising endeavors.
And if you think these promotional travel mugs are merely the single color, plastic variety, prepare to be educated about the wide range of possibilities that present themselves. Promotional travel mugs are available in a variety of sizes, colors and materials from stainless steel to ceramic. They can also come with different shapes handles, and different lid closures. The wide variety assures that anyone can find the right promotional travel mugs for them and their business. With the possibility of having your company’s name in front of a recipient’s fellow commuters and coworkers alike, consider distributing
promotional travel mugs to clients and the public for advertising purposes.
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